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Power Information Series Podcast -  We speak with Keir Jones of Keir Jones State Farm Agency 

2/5/2015

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Keir provides us insight into personal, home and business insurance.  An interesting give and take on what to watch out for both in your insurance and financial planning.

View Keir's Introductory Video at http://tinyurl.com/KeirJones

Check Out Business Podcasts at Blog Talk Radio with Power Business Information on BlogTalkRadio
Categories:  Keir Jones State Farm, Podcasts, Referral and Lead Generation
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Guest Blog Post from Power Partner USA partner Keir Jones  

1/26/2015

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Keir Jones does a great job of marketing and promoting his State Farm agency in Long Beach, CA.  Keep and eye out for Keir's large format banners at schools around the city.  Also, if you see his red State Farm wrapped Fiat, give him a wave. (He won't be talking on his phone while driving). 

Below is a marketing tip from Keir about focusing on the benefits of what you are offering.

Thank you for voting us 'Best of Long Beach for Insurance'!
 

The team at getoutlb.com has collected votes once again this year and I'm incredibly grateful that you voted for us. Thank you! Check out Get Out LB on Facebook for the full list of 2014 winners.

Network with Keir: Build your business by networking with some of the best organizations in Long Beach. Join me every Thursday morning this month at the Long Beach Broker Preview :: 8:30am @ Khoury's.
Market Your Business Better in 2015 

Want to grow your business in 2015? Here's a great marketing tip: When speaking with potential customers, focus your language on the benefits of what you have to offer, rather than the features. 

Example: rather than only telling people about the insurance products I offer (a.k.a the features), I focus on the benefits. I let people know when they work with our agency, they'll have peace of mind knowing they're protected, and will feel comfortable knowing we're only a phone call away.  

Ok, shameless plug....sorry! But take a few moments to write down the benefits of your business and start communicating them in 2015!
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Copyright © 2015 Keir Jones State Farm, All rights reserved.
You are receiving this email because of your relationship with Keir Jones State Farm

Our mailing address is:
Keir Jones State Farm
4105 E Broadway Ste 110
Long Beach, CA 90803-1575

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Call us: 562-433-5573


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 Click Here for Keir's Interactive, Introductory video

Categories:  Keir Jones State Farm, Networking Articles
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Save Time On Outbound Marketing While Still Making an Impression. Or, Face Time without the Drive Time

1/20/2015

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Below is a short excerpt from business coach Jackie Nagel’s blog post at www.synnovatia.com. 

Jackie extols the power of blogging in lieu of face to face networking. At Power Partners USA, we could not agree more – to a point.  We are seeing first-hand and in only two weeks how inbound blog marketing is bringing us more website hits, positive brand awareness and new business opportunities.  However, we do know the importance of business to business networking and have a solution for having “Face Time without the Drive Time”. At Power Partners USA, our business model implements interactive introductory videos to temporarily replace that first time networking introduction with a short but in-depth video introduction.  The video provides the viewer insight into a potential business partner without risking any drive time or business time losses for either party. If the video content resonates, an in person meeting or phone call is arranged to take the business relationship to the next step. 

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Blog Excerpt From:

Never Too Late: Your Roadmap To Small Business Blogging Success

Posted by Jackie Nagel January 20, 2015

Stop Wasting Time
 
Content creation, along with an inbound marketing strategy, can be challenging for those who routinely do business face-to-face and belly-to-belly. Having launched our business in 1997 using an outbound marketing strategy (i.e. attending networking events, etc.), we understand fully how to get results from offline networking. Over the years, however, we’ve questioned the real ROI on face-to-face networking. It’s the dirty little secret no one wants to admit. (Click to Tweet)
 
Given the amount of time required to drive to and from an event, plus the cost of the event, parking, and meal and/or refreshments, networking events have to produce a better ROI. This is especially true if you live in LA, like we do, or another large metropolitan area, where a 10-mile jaunt across town can eat three hours out of your day.
 
I don’t know about you, but I’m just not willing to give up that much of my time sitting in a car.  
___________________________________________________________________________
Below are examples of Power Partner USA interactive, introductory videos from Power Partners in our network.

Save Time by viewing these videos to learn about them before setting up an in person or phone meeting.  

Keir Jones - Insurance

Adam Bucshbaum - Photography /Videography

Debra Bradfield - Graphic Designer

Richard Greenbaum - Business Attorney

Write to Alan Armijo at info@powerpartners.us if you would like to see videos on a specific B2B business category. 

Categories:  Referral and Lead Generation, Keir Jones - State Farm , AZB Studios, Bradfield Design, Richard Greenbaum, PC
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