Guest Blog Post from Power Partner USA partner Keir Jones

1/26/2015

Keir Jones does a great job of marketing and promoting his State Farm agency in Long Beach, CA. Keep and eye out for Keir's large format banners at schools around the city. Also, if you see his red State Farm wrapped Fiat, give him a wave. (He won't be talking on his phone while driving).

Below is a marketing tip from Keir about focusing on the benefits of what you are offering.

Thank you for voting us 'Best of Long Beach for Insurance'!

The team at getoutlb.com has collected votes once again this year and I'm incredibly grateful that you voted for us. Thank you! Check out Get Out LB on Facebook for the full list of 2014 winners.

Network with Keir: Build your business by networking with some of the best organizations in Long Beach. Join me every Thursday morning this month at the Long Beach Broker Preview :: 8:30am @ Khoury's.

Market Your Business Better in 2015

Want to grow your business in 2015? Here's a great marketing tip: When speaking with potential customers, focus your language on the benefits of what you have to offer, rather than the features.

Example: rather than only telling people about the insurance products I offer (a.k.a the features), I focus on the benefits. I let people know when they work with our agency, they'll have peace of mind knowing they're protected, and will feel comfortable knowing we're only a phone call away.

Ok, shameless plug....sorry! But take a few moments to write down the benefits of your business and start communicating them in 2015!

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