Jackie extols the power of blogging in lieu of face to face networking. At Power Partners USA, we could not agree more – to a point. We are seeing first-hand and in only two weeks how inbound blog marketing is bringing us more website hits, positive brand awareness and new business opportunities. However, we do know the importance of business to business networking and have a solution for having “Face Time without the Drive Time”. At Power Partners USA, our business model implements interactive introductory videos to temporarily replace that first time networking introduction with a short but in-depth video introduction. The video provides the viewer insight into a potential business partner without risking any drive time or business time losses for either party. If the video content resonates, an in person meeting or phone call is arranged to take the business relationship to the next step.
Never Too Late: Your Roadmap To Small Business Blogging Success
Posted by Jackie Nagel January 20, 2015
Stop Wasting Time
Content creation, along with an inbound marketing strategy, can be challenging for those who routinely do business face-to-face and belly-to-belly. Having launched our business in 1997 using an outbound marketing strategy (i.e. attending networking events, etc.), we understand fully how to get results from offline networking. Over the years, however, we’ve questioned the real ROI on face-to-face networking. It’s the dirty little secret no one wants to admit. (Click to Tweet)
Given the amount of time required to drive to and from an event, plus the cost of the event, parking, and meal and/or refreshments, networking events have to produce a better ROI. This is especially true if you live in LA, like we do, or another large metropolitan area, where a 10-mile jaunt across town can eat three hours out of your day.
I don’t know about you, but I’m just not willing to give up that much of my time sitting in a car.
Below are examples of Power Partner USA interactive, introductory videos from Power Partners in our network.
Save Time by viewing these videos to learn about them before setting up an in person or phone meeting.
Keir Jones - Insurance
Adam Bucshbaum - Photography /Videography
Debra Bradfield - Graphic Designer
Richard Greenbaum - Business Attorney
Write to Alan Armijo at firstname.lastname@example.org if you would like to see videos on a specific B2B business category.