Acquiring Business Leads and Referrals Out of the Blue

By Alan Armijo - [email protected]

Acquiring repeat referrals and lead generation requires both trust and business relationship development.  

Our business model introduces our clients to professionals in business categories who can provide them repeat referral business.  However, are referrals guaranteed just because two businesses are synergistic? No, the trust factor has to be established. We need assurance that the people we send to our contacts to for service will not come back to us with a complaint. 

Beginning a new business relationship is not too difficult these days.  We can quickly and easily research each business online. We can form an opinion based on what the business has posted. However, gaining true insight and understanding about a business philosophy requires one on one interaction. 

Therefore, a little bit of reaching out is needed to start that new business relationship which in the long run will develop into leads and referrals that come “Out of the Blue”.  For many business owners this involves stepping out of a comfort zone and making a self-introduction to a potential Power Partner. 

Breaking the ice is needed and Power Partners USA is there to help.

Remember, leads and referrals is a two way street.  Our next article will touch on some of the mechanics for generating leads and referrals. 

Categories: Referral & Lead Generation, Networking Articles