 Tamara Schenk, Research Director
“Collaboration” is a term that is often used but rarely defined. It means different things to different people. For some, it just means working together. Others think collaboration is an IT tool, and others think it refers to everybody discussing everything with everybody on the team. That’s not collaboration. Collaboration is not important for its own sake. The purpose of collaboration is achieving better results, ideally in a shorter amount of time. It is necessary to point this out, because if we could achieve the best results in the shortest amount of time by working alone, why would we ever collaborate with other teams, other roles or even partners? Let’s define collaboration specifically: why to collaborate (goals to be achieved), and how to collaborate (roles, teams, principles), and in which areas to achieve these goals. As an example, collaboration in a strategic account environment to drive 20% in revenue growth is different from collaboration within an enablement function to provide integrated content and training services, or collaboration in product development to develop a product innovation. The goals will always be different, and the roles and teams that are required to collaborate will be as different as the necessary collaboration process. Imagine the collaboration framework for a new product launch, the collaboration framework for creating a new value messaging playbook, or the framework required for account management to achieve 20% revenue growth in a strategic account. Collaboration frameworks, especially those in enablement, have to be tailored to the specific scope and challenges in a certain organization, always based on an enablement production process.
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Keir Jones does a great job of marketing and promoting his State Farm agency in Long Beach, CA. Keep and eye out for Keir's large format banners at schools around the city. Also, if you see his red State Farm wrapped Fiat, give him a wave. (He won't be talking on his phone while driving). Below is a marketing tip from Keir about focusing on the benefits of what you are offering.
Click Here for Keir's Interactive, Introductory video   Categories: Keir Jones State Farm, Networking Articles
 By Alan Armijo - [email protected]
Acquiring repeat referrals and lead generation requires both trust and business relationship development. Our business model introduces our clients to professionals in business categories who can provide them repeat referral business. However, are referrals guaranteed just because two businesses are synergistic? No, the trust factor has to be established. We need assurance that the people we send to our contacts to for service will not come back to us with a complaint. Beginning a new business relationship is not too difficult these days. We can quickly and easily research each business online. We can form an opinion based on what the business has posted. However, gaining true insight and understanding about a business philosophy requires one on one interaction. Therefore, a little bit of reaching out is needed to start that new business relationship which in the long run will develop into leads and referrals that come “Out of the Blue”. For many business owners this involves stepping out of a comfort zone and making a self-introduction to a potential Power Partner. Breaking the ice is needed and Power Partners USA is there to help. Remember, leads and referrals is a two way street. Our next article will touch on some of the mechanics for generating leads and referrals. Categories: Referral & Lead Generation, Networking Articles By Alan Armijo - [email protected] Power Partners USA accepted the 30 Day Blogging Challenge from Jackie Nagel at Synnovatia for the following reasons:
So as long as our New Year’s resolution to blog for 30 consecutive days does not go the way of our gym membership, look for our informative Power Partners USA blog articles at http://www.powerpartners.us/blog Categories: Power Partner USA Locations, Networking Articles Video Marketing is the only way to multiply yourself.
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