Save Time On Outbound Marketing While Still Making an Impression. Or, Face Time without the Drive Time
Below is a short excerpt from business coach Jackie Nagel’s blog post at www.synnovatia.com.
Jackie extols the power of blogging in lieu of face to face networking. At Power Partners USA, we could not agree more – to a point. We are seeing first-hand and in only two weeks how inbound blog marketing is bringing us more website hits, positive brand awareness and new business opportunities. However, we do know the importance of business to business networking and have a solution for having “Face Time without the Drive Time”. At Power Partners USA, our business model implements interactive introductory videos to temporarily replace that first time networking introduction with a short but in-depth video introduction. The video provides the viewer insight into a potential business partner without risking any drive time or business time losses for either party. If the video content resonates, an in person meeting or phone call is arranged to take the business relationship to the next step.
Blog Excerpt From:
Never Too Late: Your Roadmap To Small Business Blogging Success
Posted by Jackie Nagel January 20, 2015
Stop Wasting Time
Content creation, along with an inbound marketing strategy, can be challenging for those who routinely do business face-to-face and belly-to-belly. Having launched our business in 1997 using an outbound marketing strategy (i.e. attending networking events, etc.), we understand fully how to get results from offline networking. Over the years, however, we’ve questioned the real ROI on face-to-face networking. It’s the dirty little secret no one wants to admit. (Click to Tweet)
Given the amount of time required to drive to and from an event, plus the cost of the event, parking, and meal and/or refreshments, networking events have to produce a better ROI. This is especially true if you live in LA, like we do, or another large metropolitan area, where a 10-mile jaunt across town can eat three hours out of your day.
I don’t know about you, but I’m just not willing to give up that much of my time sitting in a car.
Below are examples of Power Partner USA interactive, introductory videos from Power Partners in our network.
Save Time by viewing these videos to learn about them before setting up an in person or phone meeting.
Keir Jones - Insurance
Adam Bucshbaum - Photography /Videography
Debra Bradfield - Graphic Designer
Richard Greenbaum - Business Attorney
Write to Alan Armijo at firstname.lastname@example.org if you would like to see videos on a specific B2B business category.
Categories: Referral and Lead Generation, Keir Jones - State Farm , AZB Studios, Bradfield Design, Richard Greenbaum, PC
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Categories: Background Screen Solutions, Power Partner USA, Power Partner USA Locations
Randall Koeneke of Sierra Republic Risk & Insurance Solutions provides us insight into the world of Risk Management for business. In addition, Randall discusses the recent successful hack at Sony Pictures and changes in the insurance laws for 2015.
Randy's Contact Information and Interactive, Introductory Video at www.tinyurl.com/sierrarepublic
Power Partners USA has an online store that offers products and services from some of our registered Power Partners. The store is an added benefit for Power Partner USA members. The store provides our members an additional online location to promote, describe and offer their products and services.
Click Here to visit the store.
In addition, we will have a hidden version of our store for Power Partners who would like to offer their goods and services at discounted prices to each other. Some of these prices may be made available to the clients of the Power Partners.
Power Partners USA launches Twitter Account @powparusa. Or, I always forget to use the *@&$# hash tag
If you are a national company, using Twitter should definitely be part of your marketing arsenal. Our recent Power Partner USA and Tech International blog postings have been receiving Favorite notifications from people all over the country. Extending our reach through Twitter is a useful way to make new connections. Following other Twitter users allows us to obtain useful information outside our known and local spheres of influence.
Now if we could only remember to include hashtags on a regular basis in our Facebook feeds. Our Facebook posts automatically feed to our Twitter accounts. The # gives our posts and brand additional reach.
Hastags we would like to promote include:
#powparusa (First three letters of each word in Power Partners USA) Call us out directly at @powparusa
#tintlb - Our Tech International Hashtag (It stand for Tech Intl long Beach) Call us out directly at @tintlb.
#linkedinLB – Hashtag to promote Linked !n Long Beach at www.linkedinlongbeach.com .
Follow us @powparusa
Categories: Power Partners News, Referral and Lead Generation
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