We truly appreciate Peter renewing his subscription with Power Partners USA. We are working to introduce Peter to B2B professionals that can provide him repeat, referral business. A few of these Power Partners include IT professionals and attorneys and bankers. Peter recently recorded a Podcast. We spoke about the recent hack at Sony Studios and how it relates to the data security of other businesses. See podcast and Peter's interactive, introductory video below.
Peter Bennett - Alchemy Communications Inc. Data Center and Cloud Services and the Sony Hack Peter explains the world of data colocation and cloud services. In addition, Peter provides insight into the recent successful hack at Sony Pictures. Check Out Business Podcasts at Blog Talk Radio with Power Business Information on BlogTalkRadio Categories: Alchemy Communications, Power Partner Locations, Power Partner News
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“Leesen, And Leesen Good!” was one of several “dichos” or sayings coming from my Grandpa Otero. The family recites this one all the time because of the kick they would get out of the delivery and meaning. That intro to an admonishment from my grandpa would crack me up right before I got yelled at. But, the words stick because if we don’t listen, how do we apply properly what has been said? For business development, we attend networking meetings and luncheons to engage in conversations that will lead to sales. We automatically know our opportunity in the conversation when a few keywords or phrases are said that trigger us to explain how we might be able to be of service. But, what if that conversation is a dry well for you? It does not have to be a waste of time. That conversation may be a lead opportunity for a fellow Power Partner - provided we know what keywords trigger business for them. “Leesen, And Leesen Good!” to these three short videos. These professionals tell you the Words, Phrases or Conditions that lead to direct business for them. Video #1 - Business Attorney - Richard Greenbaum -:56 seconds Video #2 - Alan Armijo - Website Developer - :40 seconds Video #3 - Adam Buchsbaum - Photographer/ Videographer - :29 seconds
The theory and selling point behind networking leads groups is that members join in order to give and receive business, leads and referrals from other members. True in theory, but not always the result. The fact is that many people are not good lead/referral givers. And, it is not their fault. Why should you risk referring a product or service from someone you don’t know to some you do know. Our instincts tell us to stay quiet unless we are sure that a good result will come from our suggestion. Another problem for poor lead/referral giving is that one member does not truly understand what the other member actually does. Bankers for example are not all the same. How many people in your networking group actually know what Farmers and Merchants specializes in vs. Boston Private Bank. (other than they deal with currency on a daily basis). Therefore, a banking lead to one banker may have little or no value to one but tremendous value to the other. So, to consistently give leads, a business person has to have a good and partially in depth understanding of what the other person does in order to properly refer them. With this understanding, the opportunity to pass on a lead / referral won’t slip by because they missed the keywords in the conversation that would have triggered the comment. “I know a person who can help you with that”. Our next blog posting will show specific examples of what Words, Phrases and Conditions lead to direct business for our Power Partners. One our Power Partners, Cullen Hardy of The Hardy Group, has written a helpful article on Referral Generation. We have started his article below and link you to his site to complete the article. Getting More Referrals Cullen Hardy - September 4, 2014 We all know that referrals are one of the most effective ways for companies all over the world to get leads and new clients. Most businesses are aware that their customers are highly dependent on the recommendations from friends, family, colleagues and associates when it comes to purchasing a service from a provider. We also know that a customer referred comes into our business with some amount of trust established. This saves us time and money. Although most service oriented companies understand this concept, they fail to effectively utilize their networks to gain maximum benefits out of referrals. Start with the word-of-mouth strategy If you are new in the industry, a great way to create awareness about your business is through word-of-mouth referrals. Even when it comes to tech companies, a few hundred campaigners who are highly dependent on your product will prove to be a great source of spreading the word about its utility and worth. (Read More) By Alan Armijo - info@powerpartners.us
Acquiring repeat referrals and lead generation requires both trust and business relationship development. Our business model introduces our clients to professionals in business categories who can provide them repeat referral business. However, are referrals guaranteed just because two businesses are synergistic? No, the trust factor has to be established. We need assurance that the people we send to our contacts to for service will not come back to us with a complaint. Beginning a new business relationship is not too difficult these days. We can quickly and easily research each business online. We can form an opinion based on what the business has posted. However, gaining true insight and understanding about a business philosophy requires one on one interaction. Therefore, a little bit of reaching out is needed to start that new business relationship which in the long run will develop into leads and referrals that come “Out of the Blue”. For many business owners this involves stepping out of a comfort zone and making a self-introduction to a potential Power Partner. Breaking the ice is needed and Power Partners USA is there to help. Remember, leads and referrals is a two way street. Our next article will touch on some of the mechanics for generating leads and referrals. Categories: Referral & Lead Generation, Networking Articles By Alan Armijo - info@powerpartners.us Power Partners USA accepted the 30 Day Blogging Challenge from Jackie Nagel at Synnovatia for the following reasons:
So as long as our New Year’s resolution to blog for 30 consecutive days does not go the way of our gym membership, look for our informative Power Partners USA blog articles at http://www.powerpartners.us/blog Categories: Power Partner USA Locations, Networking Articles |
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